69,Tardeo Road
Mumbai, Maharashtra, INDIA
Pincode - 400034
Management Details

Chairperson - Arvind R Doshi
MD - Pritam A Doshi
Directors - Arvind R Doshi, D Kaushik, Dilip J Thakkar, John O Band, Karthikeyan Muthuswamy, Nimesh S Nandu, Nitesh Jain, Pritam A Doshi, Pritam A Doshi, Rajen Mehrotra, Rajendra Nath Mehrotra, Samir Roy

53.7017 ( USD in Millions )
Business Operation
Auto Ancillary

Total Income - Rs. 2414.043 Million ( year ending Mar 2010)
Net Profit - Rs. 47.536 Million ( year ending Mar 2010)


In 1950, PAE (known as Premier Auto Electric) made a small beginning with a sales office in Mumbai for auto electrical components. Over a short period of time, it developed in to a full-fledged service station for auto electrical equipment, and then as a distributor and service agent for world leaders such as General Electric, Carter, Prestolite, Autolite, and Magneti Marelli in the metro cities of India.

Recently, PAE announces results for 3rd quarter ending December 31, 2009. Income from operations reported at Rs 4748 lakh vs Rs 6303 lakh and PBT of Rs147 lakh vs Rs 252 lakh as compared to the corresponding quarter previous year.

Business area of the company

  • PAE is a marketing and distribution company in Lead Storage Batteries, Power Backup Systems, Automotive parts and Solar Photovoltaic Products. It has a nationwide network of about 30 sales offices and warehouses and a salesforce of over 150 people that sell thousands of products to about 10,000 customers across India.
  • In the Lead Storage Battery segment, PAE markets several brands of automotive and non-automotive batteries. These batteries are sold to end-users, OE customers and to battery dealers and power solution providers across India. PAE is currently the largest distributor of batteries in India. PAE also provides battery charging service to its customers. The range of batteries includes automotive, motorcycle, sealed-maintenance-free, traction, and valve-regulated lead acid batteries.
  • In the Power Backup Systems segment, PAE markets almost a dozen brands of UPS, inverters, ELOS (Emergency Lift Operating Systems), and EPS (Emergency Power Systems). In addition to marketing, PAE also provides installation and after sales service to its customers. Certain power backup products are sold through channel partners across India, and the larger systems are sold, installed and serviced by PAE's own staff. PAE is the only company in India that is marketing, installing and servicing ELOS systems on a nationwide basis.
  • PAE has been in the automotive parts business for over 50 years. PAE sells about two dozen different brands of automotive parts to aftermarket parts dealers and retail stores across India that in-turn supply them to the end-users. PAE also provide warranty service to its customers.This business consists of parts for various new generation passenger cars, light commercial vehicles, heavy commercial vehicles and 2-wheelers.
  • PAE recently entered the solar photovoltaic business by acquiring 51% in a CIGS thin film panel manufacturing company, Shurjo Energy Pvt. Ltd. PAE has nationwide distribution rights of solar panels made using this new technology that offers tremendous potential for low-cost high-efficiency panels to be marketed widely across India. In addition to these panels, PAE is also developing products for a variety of applications that will be sold through its nationwide network of dealers. With a network of sales and service people in UPS, inverters and industrial batteries, PAE's solar panels and related products is a logical new business segment that has a promising future.


  • Largest distributor of lead storage batteries in India 
  • Total power backup solution provider
  • Strategically located nationwide network of branches 
  • More than 10,000 customers 
  • A public-listed company, with a culture of transparency and integrity in the industry
  • PAE has been given Super Rank of 410 by Business Standard in their March edition of Top BS1000 listed companies
  • PAE enters Solar Energy with an investment for 51% stake in Solar Panel manufacturing company, Shrujo Energy
Official Website